Privacy Policy

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Privacy Policy

This Privacy Policy sets out how Smart Style Ltd. (hereafter referred to as we, us etc.) uses and protects any information that you give Smart Style Ltd. when you use this website or when you enter into a sales transaction with us as a Customer. We are committed to ensuring that your privacy is protected.

This Privacy Policy governs our data collection, processing and usage practices. It also describes your choices regarding the use, access and correction of your personal information. It is a separate document from our Terms and Conditions, which defines your rights and obligations as a Customer and as an Installer. Our full Terms and Conditions are issued to Customers along with a Contract once a project has been Quoted following an initial Consultation.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25/05/18.

When you visit our website

You are free to explore our website without providing any Personal Information about yourself – this is defined as information that makes you personally identifiable. Should you wish to be contacted by us, you may fill in and submit a form on our Contact page, which includes Personal Information such as your Full Name, Email Address and Phone Number.

When Entering a Sales Transaction

We define a Sales Transaction as any period of time in which you are actively engaged with us in such a way that could lead to us providing you with an Installation or Other Service (i.e. Heat Pump Maintenance). We enter into a Sales Transaction once a Customer contacts us with an express interest in one of our Services, which leads to Initial Consultations, Quotations, Installations etc. We consider a Customer to have left a Sales Transaction once their requested Service or Installation has been completed, or if they choose not to progress for any reason.

During the period of a Sales Transaction, we will collect more information regarding you the Customer, your requested Installation or Service, and your Property. We might collect information such as your Property Address, Type of Property, Alternative Contact Information, Technical Information etc. Should any Payment or Transactions take place, we will also create a record of the Payment and Transaction history associated with any Sales Transactions.

When Entering a Sales Transaction

We use the information that we collect only in compliance with this Privacy Policy. We value your trust, and will never do anything to put your Personal Information at risk.

We never Sell Personal information

We never sell any of your Personal Information to any Third Party.

How We Use Your Personal Information

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To orchestrate a Sales Transaction in which we require information regarding your Property and Technical Requirements in order to provide you with a suitable Service or Installation (e.g. we need to know your address, current electrical setup and roof condition before providing you with a Solar PV Installation).
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address you have provided. However, you shall only be entered into campaign groups if you are explicitly opt-in to receive marketing materials.
Legal basis for processing Personal Information

If you are a visitor/customer located in the European Economic Area (“EEA”), Smart Style Ltd. is the data controller of your personal information. Our Data Protection Officer can be contacted at

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not.

Use of Navigational Information

We use Navigational Data to improve our Website and to produce content that will improve the experience of our Visitors. Navigational Data in this case means analytics that define a users’ visit to our Website, such as which pages they visited, their time on each page and how they interacted with our Website. This Navigational Data contains no Personally Identifiable information.

Customer Testimonials

We post customer testimonials and comments on our Websites, which may contain Personal Information. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.

Retention of Personal Information

How long we keep information collected about you depends on the type of information and our relationship. We retain Personal Information about you for as long as we have a legitimate business need to do so. This is most commonly seen in Technical and Property Information that we store for existing Customers for whom we have completed a Service or Installation. We keep this information for our own records to satisfy the requirements of our accreditation schemes, such as a Microgeneration Certification Scheme (MCS), and ensure that any future technical issues or queries can be dealt with promptly and with the correct information. We may also use your Personal Information to send you marketing information regarding related Products or Services. Any marketing correspondence will always offer you the chance to opt-out of further communication. When we have no ongoing legitimate business need to process your Personal Information, we delete it.

We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created. After such a time has passed, or when we no longer have this information is deleted.


In order to provide our Customers with the best experience possible, we use a number of trusted Services Providers. In order to use these services we may need to share your personal information with them. Examples may include storing, managing and analysing customer data and interactions, providing marketing assistance, processing credit card payments. In all cases, whenever we share your Personal Information with another company, we only do so when we’re satisfied that the company is questioned uses suitable Data Protection-compliant practices, and adheres to our Privacy and Customer Data handling policies.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual.

We use traffic log cookies (Google Analytics and Facebook Pixel) to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. This information is used for statistical purposes only, and does not provide information to identify individuals (such as name, address etc.) – we also anonymise all IP addresses. We only use the information provided by traffic cookies to view how our audience as a whole is using our website. We also uses cookies to operate our online chat system (Drift).

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. At all times, you have the right to:

  • Access any information that we have stored related to you
  • Withdraw consent to any processing of your personal data (this will not affect the lawfulness of any previous processing)
  • Correct any inaccuracies
  • Have your information erased
  • Opt-out of any marketing materials
  • Prevent automated profiling
  • Copy, move or transfer data your data to another service

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.


If you would like to clarify any of the information given in our privacy policy, please get in touch via email at